Sixteen shades of white

In dental technology, the issue of ‘colour’ is, of course, restricted to white. But there are very subtle differences in the shades of white that only a specialist can accurately identify. Precise shading is therefore always a sensitive issue in dental prosthetics. Matching the denture materials exactly with natural tooth shades is a skill that not every manufacturer possesses. Dentsply Sirona has developed a recipe for its materials portfolio that guarantees precise shading.
Our task was to develop a brand which communicates this message and – as an ingredient brand – can be combined with a variety of product brands.


Positioning, naming, brand development, logo design

Ingredient brand for dental shade accuracy

True Color Technology